The Don't Waste Your Life (DWYL) project was to take an existing book and its message and build it into a platform from which the organization could continue to promote the themes of the books year after year. The strategy included a conference, video curricula, t shirts, buttons, patches, stickers, posters, dontwasteyourlife.com, facebook page and group, YouTube channel, and twitter feed.



@DWYL
www.dontwasteyourlife.com