Strategic Advisor for Enterprising Families
Changegoat provides bespoke advisory services for enterprising families and their endeavors.
We understand the unique complexities associated with leading a family business, family office, and philanthropic initiatives.
Service Types
Changegoat approaches enterprising families with a 360° perspective, addressing personal and professional growth across the family enterprise.
Facilitation
We work with our clients to design and execute successful meetings and meaningful moments. We are at our best when we get you there without getting in the way.
Conflict Resolution
We work with our clients to find productive ways forward with family members and business partners. Healthy conflict is always present with the best outcomes.
Advising
We work with our clients to grow their own capacity for adaptive leadership. Achieving goals across family, business, and social impact demands more.
Communications
We work with our clients to create clear and compelling communications. Strategic storytelling can make all the difference for future generations.
Offerings
Immersive Experiences
Family experiences and intensives remain one of the most influential practices for deepening the relational, emotional, and intellectual engagement in what it means to be ‘family.’
Personal Intensive
Life happens. There are events, moments, and seasons we encounter that make new demands of us. Individual intensives create the time and space necessary to explore, reflect, dream, and plan.
Personal Advisory
Trust is the scarcest of resources. Founder advisory engagements are highly personalized and focused on specific personal and family endeavors including business, philanthropic, and everywhere between.
Lukas Naugle is the founder of Changegoat and a strategic advisor and operating partner to private equity firms, investors, and executive leadership teams. For more than 15 years, he has supported capital providers and operators through growth, transition, and complexity, with a focus on leadership alignment, strategic clarity, and disciplined execution in hard-asset-backed, highly regulated, and government-adjacent environments. Lukas works alongside private equity firms and portfolio companies across a range of ownership structures, operating as an integrator across leadership, strategy, and communication during critical inflection points. He holds a BA in International Business from Whitworth University and is based in Dallas, Texas.
Leadership
Every family is different, but our hope for each one is the same.
UNIFIED
We are pursuing a clear vision for both family and business.
PROGRESSING
We are moving forward with faith, hope, and love.
HEALTHY
We are improving, growing, and learning.
ENGAGED
We are informed, involved, committed, and contributing.
ALIGNED
We are on the same wavelength regarding speed, growth, risk,
profitability, liquidity, and philanthropy.
RESILIENT
We are embracing all of life as it comes.