Strategic Advisor &
Operating Partner
Changegoat partners with private investors and their investments through critical moments—high stakes opportunities—to optimize performance and generate long-term value for their firm and investments.
Times of transition offer opportunities for fresh perspective. As a strategic advisor and operating partner, Lukas Naugle takes an entrepreneurial posture, leveraging a range of creative processes to drive toward strategic clarity. He works with executives to promote personal growth, navigate change, galvanize teams, and optimize organizational performance.
Domain Expertise
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Frameworks
Facilitation
Formulation
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Coaching
Culture
Communication
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Human Capital
Organization Design
Teaming
Communications
Change Management
Go to Market
Category & Brand Strategy
Digital Growth Engine
Customer Experience
Messaging & Content
Systems
Process Optimization
Digital Transformation
Data & Analytics
Lean & Agile
Innovation
Facilitation
Product & Service Launch
New Co/Vertical Launch
Human-Centered Design
Lukas Naugle is the founder of Changegoat and a strategic advisor and operating partner to private equity firms, investors, and executive leadership teams. Over the past 15 years, he has supported capital providers and operators through growth, transition, and complexity, with a focus on leadership alignment, strategic clarity, and disciplined execution.
Lukas launched Changegoat in 2010, initially advising a Phoenix based family office and its investment platform. During that period, he supported a network of entrepreneurs and early stage companies, contributing to deal sourcing, customer development, and go to market execution that supported the successful launch of multiple portfolio businesses. This early work established the foundation for his long term advisory practice at the intersection of capital, leadership, and execution.
Since that time, Lukas has delivered more than 5,000 hours of executive and board level advisory support as a strategic advisor and operating partner. His work has included partnering with private investors, family enterprises, venture backed and growth stage companies, and mission driven organizations across a range of ownership structures. He has advised leaders across functions including executive leadership, strategy, communications, and organizational development, often operating as an integrator across these domains during periods of transition.
From its inception, Lukas has worked alongside the founding partners of Weatherford Capital as a strategic advisor and operating advisor across the Weatherford Capital portfolio, with a particular focus on executive leadership, strategic communications, and market strategy. During this period, Weatherford Capital grew to over $1 billion in assets under management.
Lukas brings an operator’s mindset shaped by entrepreneurial experience, with a focus on judgment, alignment, and execution in complex environments. He holds a BA in International Business from Whitworth University and is based in Dallas, Texas.
Leadership
Changegoat approaches partnership from a 360° perspective, addressing personal and professional growth for leaders, organizational development, and growth strategies. Investors want their investments to succeed, and the right operating partner ensures executives address transitions with innovation, clarity, vision, and energy, unlocking more upside and delivering on the business potential.
We harness the creative process to drive strategic conversations across a customized four-phase framework:
4D+ Framework: 1/ Discover 2/ Define 3/ Design 4/ Deliver + Ongoing Advisory