About
We partner with investors, boards, and executive leadership teams to do the hard work behind durable progress. Our advisory work spans ownership, strategy, and portfolio levels, supporting clarity, alignment, and disciplined execution where people, capital, and complexity meet.
Leadership
Lukas Naugle is the founder of Changegoat and serves as an operating partner and senior advisor to private equity investors, boards, and executive leadership teams. For more than 15 years, he has supported organizations navigating growth, transition, and complexity, with a focus on leadership alignment, strategic clarity, and disciplined execution in hard-asset-backed, highly regulated, and government-adjacent environments. Lukas works alongside investors and operators across a range of ownership structures, operating as an integrator across leadership, strategy, and communication during critical inflection points. He holds a BA in International Business from Whitworth University and is based in Dallas, Texas.
Delivery Partners
How does Changegoat deliver real value without being a real “know-it-all”? Over the past 15 years we have developed a broad network of relationships with those with deep industry knowledge and subject matter expertise. This trusted network enables us to work with a diverse set of clients across a number of problem sets in order to bring unique solutions to life.
Approach
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Adaptive vs. Rigid Thinking
Adaptive thinking uses imagination, mental models, and systemic reasoning to expand and explore what could be in order to create real-world outcomes that benefit the customer. Adaptive thinking is energized by an execution bias, rooted in continuous learning, and designed for humanity. It involves both analysis and imagination.
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Conversational vs. Dictatorial
We have never met a self-titled expert we liked. We know our craft, but the posture of the expert is defensive, fixed, and slows learning. Our posture is conversational and driven by co-discovery and co-creation. Our goal is to never colonize your creativity or ostracize your teams. We learn and grow as we engage with you.
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Cultivation vs. Prefabrication
How many times has a firm dropped off a pre-fab expert solution at your door only for it to sit there never to be integrated, owned, or implemented with lasting success? Organizations are social systems. This means we focus as much attention on developing the capabilities and capacity of your team as we do the processes and technology.
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Provocation vs. Presentation
We have all experienced the proliferation of slide decks, infographics, and scripted talks. If you feel that one more PowerPoint will do the trick, we are not for you. We see the greatest opportunity to bring real impact by provoking you and your teams to imagine new ideas, processes, and solutions. We are safe, friendly, and fun, but we do poke.
Advisory Notice
Changegoat provides strategic advisory and operating partner support to investors, boards, and executive leadership teams. Services are advisory in nature and do not constitute legal, regulatory, accounting, or investment advice. Changegoat does not act in a fiduciary, executive, or decision-making capacity, and all decisions remain the responsibility of client management and governing bodies.