Changegoat Publishing

Est. 2024 · Dallas, Texas

Goat Shit

Dispatches on leadership, capital, and the moments when clarity matters most. Written by Lukas Naugle.

Latest issue

09April 2025

The Dark Energy of Leadership

Discontentment is the dark energy of leadership. It drives expansion. Left unchecked, it corrodes.

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All issues

08

Say the Magic Words

There are words that open rooms that politeness keeps closed. The leaders who know them are not rude. They are simply willing to say the true thing at the useful moment.

07

When a Plan Comes Together

A plan is not a prediction. It is a commitment to think clearly about what matters before the pressure is on.

06

The Room You Can't Leave

Every leadership team has one conversation it cannot quite finish. Understanding why is usually more useful than trying to force the ending.

05

On Being Wrong at the Right Time

There is a version of being wrong that is the most useful thing that can happen to a leadership team. It requires the room to be safe enough for someone to say it first.

04

What the Numbers Aren't Telling You

Financial performance is a trailing indicator. By the time it shows up in a report, the real story is already three chapters ahead.

03

The Governance Gap

Family enterprises fail governance not because the family doesn't care, but because governance tools designed for public companies feel like they were built for someone else.

02

Capital With Conviction

Conviction is not the same as confidence. Confidence is about certainty. Conviction is about commitment: the willingness to act when certainty is not available.

01

Why We Started

The work Changegoat does exists at the intersection of strategy, leadership, and the human difficulty of changing something that used to work.

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