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05

Goat Shit

On Being Wrong at the Right Time

There is a version of being wrong that is the most useful thing that can happen to a leadership team. It requires the room to be safe enough for someone to say it first.

The organizations that change well are not the ones that get everything right. They are the ones that are wrong quickly and in the open, where the wrongness can be worked with. The ones that fail, or fail to adapt, are usually the ones where being wrong is expensive enough socially that it goes underground, where errors compound in private until they are too large to contain.

This sounds obvious. Every leadership team will tell you they have a culture of honesty, that they welcome dissent, that they want to hear bad news early. Almost none of them have actually created the conditions for this to happen, because the conditions are not a stated value. They are a repeated behavior. Someone, usually the person at the top of the table, has to model being wrong first.

A leader who is never wrong in public has taught the organization to hide mistakes. That teaching compounds.

The most effective executives I have worked with share a specific habit: they name their mistakes clearly, briefly, and without excessive apology. Not to perform humility. Because it signals to everyone in the room that being wrong is survivable. That one sentence ('I was wrong about that, here is what I missed') is worth more than most culture initiatives.

At the inflection point, the ability to be wrong at the right time is not a nice-to-have. The whole challenge of an inflection point is that what was right is now wrong, and the organization needs to make that adjustment while the stakes are highest. The teams that can do it are the ones that have been practicing all along.

Lukas Naugle

Founder, Changegoat · Dallas, Texas

Changegoat

Goat Shit goes out when there is something worth saying.

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